Communications Development Brings Home Seven Addys

LITTLE ROCK, February 28, 2006—Communications Development, Inc., an advertising agency specializing in the transportation industry, recently won seven prestigious Addy® Awards, as announced on February 11 by the Arkansas Advertising Federation. The Addy competition honors excellence in advertising and promotes the highest creative standards in the advertising industry.

The winning entries span several categories including website design and development, radio copywriting and production, and printed collateral pieces. The Addys were received for both driver recruitment advertising and business marketing efforts.
“We’re excited about the recognition from the Addy Awards program. It is our creativity, not just in design, but in our approach as well that drives results for our clients,” said Trish Groves, President and CEO. “These awards are merely an affirmation of what we know to be true as determined by the success of our clients. We thank them for the opportunity to create results for their business through our creative efforts.”

Communications Development earned an Addy for a thirty-second radio spot promoting a client carrier’s hiring package for drivers. As in most mediums, radio requires a fresh approach; messages that cut through the clutter. Keeping abreast of the latest trends and employing unique new ideas helps the agency create effective spots that get attention.
The agency has always received praise from clients for developing visually appealing yet functional websites, and the receipt of Addy Awards in this category complements their claim. The winning websites reflect elements for driver recruitment, sales and marketing, and general company information including benefits administration and company-wide staffing needs.
Additional Addys were awarded for collateral pieces including posters and brochures. The winning entries have proven to be successful in their purpose and function as well. Each utilizes a strong design concept and visually enhances the image of the company it represents.

The Addy Awards program, conducted by the American Advertising Foundation, recognizes true creative excellence and represents all forms of advertising. With more than 55,000 entries annually, selection as a winner marks the top tier of advertising. The Addy Awards are the advertising industry’s largest and most representative competition.
Communications Development, Inc., based in central Arkansas, has been offering a full range of advertising, marketing, and public relations services to transportation clients nationwide for 16 years. With results-based services in driver recruitment, sales and marketing, and human resources, the agency takes a fresh approach in all areas including creative design, innovative strategy, and hassle-free client service.

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