What if your favorite football team took the field for the
season opener next year and 50% of the players had never played in
the pros before? Then, despite the fact that so many players were
new, your team executed almost flawlessly, beat all of the more
veteran teams in the conference and ended up in the Super Bowl?
That’s how it happens at Roehl Transport of Marshfield,
Wis.
Despite the fact that almost 50% of Roehl’s rapidly expanding
fleet of drivers is new to the industry with less than a year of
professional over-the-road experience, the company turned in one of
the nation’s top safety records among large (over 100 million
miles per year) truckload carriers. In fact, Roehl was the leading
“for hire” carrier in the American Trucking
Association’s (ATA) 2005 Truck Safety Awards large general
commodities truckload carrier category. Based on measurable
performance such as the ratio of DOT reportable accidents per mile
driven, the award is considered the industry’s premier honor
for fleet safety.
“Like the winning football team, it’s a remarkable
accomplishment that can only be attributed to great players, top
coaching and a team culture that just won’t quit,”
claimed Roehl Vice President of Safety John Spiros.
“Roehl’s safety record starts with the right corporate
values and everything good happens from there,” Spiros said.
“Our cornerstone value is safety. It is the primary
consideration of every action and decision made in the company at
all levels, all the time. There’s never a question. We never,
ever compromise safety or take on increased risk to achieve some
other goal.”
That commitment has led the company to develop an industry-leading
safe driving program. Unlike the standard “defensive”
driving programs commonly used for fleet training, Roehl’s
proprietary program elevates the driver’s role to
“protective” driving. “It’s not enough just
to avoid getting caught up in an accident, our drivers are taught
to drive in a way that protects others from getting hurt as well,
even when a potentially dangerous situation doesn’t pose a
great risk to us directly,” Spiros explained.
“We’re not just steering clear of potential accidents;
we drive in a way that helps defuse the hazard.” The program
emphasizes personal responsibility and the use of seven simple
techniques of protective driving.
Closely associated with Roehl’s commitment to safety is a
companion value of driver success. “The same impulse that
leads to a concern for driver safety also underlies a commitment to
top pay, more home time, better equipment, career paths — all
the things that help drivers succeed in the job. It’s a whole
package that attracts the best drivers, both experienced and
students,” Spiros said. “Their commitment to
professionalism and our training and support perpetuates our record
performance… not just in the area of safety but in every
other measure of a top quality carrier as well. It’s a
success loop.”
Roehl is one of the 100 largest trucking companies in the U.S. For
more information about Roehl, The Take Home More, Be Home More
Carrier�, call: 1-800-GO-ROEHL